MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month. From a report: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported by Business Insider, which cited “internal data” it had obtained. Asked for comment, a MoviePass spokeswoman declined to confirm the subscriber figure. In June 2018, MoviePass claimed it had signed up more than 3 million subscribers for its $9.95 monthly plan, which let customers see one movie every single day. But that proved unsustainable, and MoviePass was forced to change that to a three-movies-per-month plan. In August 2018, MoviePass began to convert subscribers on annual subscription plans to the three-movies-per-month subscription plan, by giving annual subscribers the option to either cancel or refund their annual subscription or continue on the new three-movies-per-month subscription plan.
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