Charlie Osborne, writing for ZDNet: However, there is a problem that no-one is talking about: the conflict between the rapid acceleration of wireless technologies and politics which is, unwittingly, going to render some of these improvements potentially pointless.
In the UK and across Europe, there are two laws of particular interest: the EU’s 2018 General Data Protection Regulation (GDPR) and the so-called Cookie Law, passed in 2012. Ever heard someone expel a breath and a long list of expletives while they are attempting to look something up, book a service, or fact-check through the Internet on their smartphone? The likelihood is, they’ve come across both regulations in full force, stirring up annoyance and a rapid, frustrated smashing of fingers to screen as pop-ups scream for consent, T&Cs demand acceptance, and visitors must go through tick-lists of what data they are happy to be collected and in what manner.
The EU’s GDPR, which enforced data reform, protection, and collection changes across Europe, has resulted in a plethora of pop-ups which delight in lecturing visitors on data collection practices. Combine these two well-meaning regulations and you have a melting pot of sheer frustration when it comes to mobile browsing. When you are forced to stop and be lectured by pop-ups at every turn which must be manually shut down, one by one, it really doesn’t matter how quickly you were brought to the page in the first place.
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