China’s Xiaomi Aims Its Priciest Phone at Huawei and Apple (bloomberg.com)

Xiaomi really wants to shed its down-market image. China’s No. 2 smartphone maker is counting on its most expensive device yet to face off against Huawei and Apple at home while carving out a bigger footprint in Europe. From a report: The Chinese smartphone maker on Thursday unveiled the MIX 3, the fourth generation of a series introduced in 2016. Xiaomi’s latest effort to acquire a premium gloss features a bezel-less 6.4-inch screen, Qualcomm processors and slick ceramic body. It now sports front-facing cameras on a sliding structure nestled behind the screen, doing away with the notch popularized by the iPhone. The device will go on sale from November starting at 3,299 yuan ($475) and going all the way up to 4,999 yuan for a “Forbidden City” special edition. It marks Chairman Lei Jun’s effort to make greater headway into a more profitable premium market dominated by Apple, Samsung and — to an increasing extent — Chinese rival Huawei. That’s where customers have deeper pockets to pay for services such as music and games that Xiaomi deems the future of its business. Xiaomi claims that its MIX 3 handset is the first commercial handset that is 5G ready (though the variant with 5G capabilities will go on sale in Europe only in the first quarter of next year.) Other specs of the handset includes: Processor: Qualcomm Snapdragon 845; Screen: 6.39-inch FHD+ AMOLED (1080Ö2340, 19.5:9 aspect ratio); RAM: 6/8/10GB; Rear camera: 12-megapixel, f/1.8 + 12-megapixel, f/2.4; Front camera: 24-megapixel, f/2.2 + 2-megapixel; Battery: 3,200 mAh; Internal memory: 128/256GB.

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