Xiaomi Admits To Putting Ads In the Settings Menu of Its Phones (theverge.com)

Xiaomi, the world’s fourth largest smartphone maker, was caught by a Reddit user for placing ads in the settings menu of its smartphones. The ads reportedly show up in Xiaomi’s MIUI apps, including the music app and settings menu (MIUI is the name of Xiaomi’s skinned version of Android). The Verge reports: When The Verge reached out to Xiaomi for confirmation on this matter, the company responded with the following statement, while also clarifying that it only applies to its devices running MIUI and not its Android One phones: “Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model. At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations.”

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