Money’s Better Than E-Cigs Or Nicotine Gum At Helping Smokers Quit, Says Study (reuters.com)

An anonymous reader quotes a report from Reuters: Providing free electronic cigarettes or other stop-smoking products to employees to get them to give up real cigarettes is less effective than the threat of taking away a cash reward for quitting, according to a new study that weighs the effectiveness of a variety of workplace incentive programs. The findings, published in The New England Journal of Medicine, call into question the claims by e-cigarette enthusiasts that the devices may be better than traditional quit aids at helping smokers to stop. The study is also significant because it may be the first to look at programs to get all smoking employees to quit, whether or not they’ve decided they want to do so. The results show that if the motivation isn’t there, neither are the positive results. 9.5 percent of participants who got the free smoking cessation products plus a cash reward ($100 for the first month, an additional $200 at the three-month mark and $300 if they stayed smoke-free for six months) for staying away from tobacco quit.

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